Guest Post,  Seriously Write,  The Writing Life

Seriously Write: Branding 101—Mission Statement and Goals by Patty Smith Hall

With Lifeway’s announcement and the ever-shrinking shelf space at Barnes and Noble, I realized it was time to re-evaluate and possibly reinvent myself for the changing market.

Patty Smith Hall


Author Patty Smith Hall continues her series on author branding on today’s Seriously Write blog post as she discusses the need for a mission statement and goals.


Have you prepared a mission statement for your writing? Do your goals reflect where you are in your writing today?

As an author of heartwarming historical and contemporary romance, Sandra Ardoin engages readers with page-turning stories of love and faith. Rarely out of reach of a book, she's also an armchair sports enthusiast, country music listener, and seldom says no to eating out.

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